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The means less work for you since the sale tracking snippet is already in your affiliate software. You will find this to be a relief to no longer need to edit your pages by putting the sale conversion codes on them for each new advertising system you want to use. The rare advertising systems that do not offer sales tracking can still be checked by using your affiliate software. Not tracking your campaign is going to leave you in the dark because you will not know how it is doing and how many people are being sent to your sales page by your marketing efforts. Google adwords and yahoo marketing efforts can be tracked by using affiliate software.