My little rants on seo sites
(Ignore the keyword meta tag, which was so heavily abused that it is now irrelevant to SEO. ) The keyword should also appear in any anchor text on links pointing to the page, and should appear in the body of the page a certain number of times. The optimum number of times a keyword should be repeated in the body of the page is one of the more delicate parts of good SEO; search engines alter their algorithms frequently to weed out spam, so one month the most SEO friendly keyword weight is 12%, then it drops to 8%, then the next year the percentage is down to 3%. Read reliable SEO forums and keep up to date on the latest Seo developments to know how often to mention a keyword in each of your web pages. When you have optimized the individual pages, take a look at your overall site design.