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However, there are many option to choose from regarding possible websites that can result from any given search query. Sometimes the answer is not so simple. Many people click on one of the first sites listed from a web search, thinking that they will be the best match for their needs. Others read the entire list of results, reading the deions and clicking on one or more sites until they find the most suitable match. It is obvious that businesses would prefer to be listed toward the top when it comes to search engine results, because they are getting the most exposure.